About Us

Bakersfield Women's Business Conference
Bakersfield Women's Business Conference BWBC celebrates 35 years this April 24, 2025.

Our Story

The vision for the Bakersfield Women’s Business Conference originated during the International Year Of The Woman. Phyllis Hullett, then Director of Student Services at Bakersfield College, gathered a group of community-minded women from industry, government, education and service-oriented areas on March 28, 1989. The goal was to discuss the feasibility of producing a business conference geared toward the needs of women. Out of this meeting, twelve women and one lone man, Pat Shaffer, Dean of Development at Bakersfield College, agreed to serve on the executive board. Options Unlimited, The Bakersfield Women’s Business Conference was born.

Phyllis Hullett and Cynthia Icardo, then President of Junior League of Bakersfield, jointly chaired the first event. The initial conference was scheduled April 18, 1990, at the Red Lion Inn, and featured Georgette Mosbacher, owner and CEO of La Prairie Cosmetics, as the first keynote speaker. There were twenty-one breakout seminars geared toward re-entry to the workplace, small business, career advancement and general interest. The committee hoped for five hundred guests and was overwhelmed with 729 attendees the first year. In 1991, the conference site was moved to the Bakersfield Convention Center to handle the average gathering of 1,400 attendees.

2026 Bakersfield Women's Business Conference Executive Board

The goals of the Bakersfield Women’s Business Conference remain the same today as when the conference began three decades ago: to provide information, skills development , and encouragement for women at a crossroads; seeking higher education; first time employment; making a career change or looking to advance their careers. Over the years, however, the conference has evolved according to attendees’ needs.

In 1993 , a Career Development Center was added to give women the opportunity to receive personal job skills assessment and evaluate resumes. In 1994, Dr. Bobbie George created the idea of the R.O.S.E. Mentoring Program. R.O.S.E. is an acronym for Realizing Options for Student Excellence. Approximately 75 high school students have the opportunity to shadow an adult mentor beyond the conference. In 2001, Options joined with the California Elected Women’s Association for Education and Research (CEWAER) and created the First Women of Kern Project to identify and recognize female firsts in Kern County’s history.

Every aspect of our conference is designed to encourage, educate, and empower women in our community. Join us on Thursday, April 23, 2026 to see what it’s all about!Ā 

2025-2026 Bakersfield Women’s Business Conference Board

Lizette Gomez 2026 Chair of Bakersfield Women's Business Conference

Lizette Gomez Patterson, 2026 Chair

Cazador Consulting Group, Inc.

Volunteer Committee

Janelle Capra, 2026 Vice Chair, Bakersfield Women's Business Conference, Greater Bakersfield Chamber

Janelle Capra, Vice Chair

Greater Bakersfield Chamber
Marketing Committee

Pawan Gill, Treasurer, Kern health Systems, Bakersfield, CA

Pawan Gill

Kern Health Systems
Treasurer, Facilities, Finance Committees

Trista Carter, Secretary, R.O.S.E Mentoring Program Committee

Trista Carter

CSU Bakersfield, Program Director
Secretary, R.O.S.E Mentor Program Committee

 

Angel Cottrell, 2025 BWBC Chair, Sponsorship, Workshops, Finance

Angel Cottrell

Apollo Consultancy Group, CEO
Sponsorship, Workshops, Finance Committee
2025 Chair

Deanna Blaise, Valley Strong Credit Union, Bakersfield Women's Business Conference

Deanna Blaise

Valley Strong Credit Union
Power Pitch, Finance
BWBC Chair 2013, 2024

Natesha Johnson, Upside Productions Management , Bakersfield College, Bakersfield Womens business conference.

NaTesha 'T' Johnson

Upside Productions Management
Historian & Power Pitch Committee

2023 BWBC Chair

Norma Rojas-Mora, Bakersfield Women's Business Conference, BWBC, Bakersfield College

Norma Rojas-Mora

Bakersfield College
Power Pitch, Sponsorship, Workshops
2019 BWBC Chair

Kathryn Mears Lomely, University of LaVerne, Bakersfield Women's Business Conference

Kathryn Mears, DPA

Director, University of LaVerne
Registration Committee
2014 BWBC Chair

Colleen Bauer, Fairy Godmother, Bakersfield Women's Business Conference

Colleen Bauer

Fairy Godmother Wedding & Event Planning
Keynote Speaker Committee

2009 BWBC Chair

Jessica Neeley, Dignity Health, Common Spirit, Bakersfield Women's Business Conference

Jessica Neeley

Dignity Health
Keynote Speaker & Marketing Committee

Susan Spears, R.O.S.E Mentoring Program, Bakersfield WOmen's Business Conference

Susan Spears

Retired Sedgwick SISC – Work Comp Examiner

R.O.S.E Mentor Program Committee Chair

Norma Dunn, Kern Womens Business Center, Bakersfield Women's Business Conference

Norma Dunn

Kern Women’s Business Center
Exhibitors & Workshops Committee

Staci Martinez, Bakersfield Women's Business Conference

Staci Martinez

California Resources Corporation
Workshops Committee

Dr. Shweta Agarwal, Youthology, Bakersfield Women's Business Conference

Dr. Shweta Agarwal

Youthology Medical Aesthetics
Exhibitor Committee

Natasha Harris, CSU Bakersfield, Bakersfield Women's Business Conferense,

Natasha Harris

CSU Bakersfield

Volunteer & Facilities Committees

Roberta Nilsson, Banc of California, Bakersfield WOmen's Business Conference

Roberta Nilsson

Banc of California
Registration & Exhibitor Committees

Cassidy George, Adventist Health, Bakersfield Women's Business Conference

Cassidy George

Adventist Health
Marketing Committee

Christina Springstead, Springstead Solutions, Bakersfield Women's Business Conference, Bakersfield, CA, Female Business Owner

Christina Springstead, Treasurer

Springstead Solutions
Advisory Board support | Finance
2016 BWBC Chair

Lameka

LaMeka Ross

Facilities Committee

Advisory Board Member | Facilities
2012 BWBC Chair

Marelle Williams, Bakersfield Women's Business Conference, Bakersfield, CA

Marelle Williams

Advisory Board Support | Logistics & Sponsorship Committee
2021 BWBC Chair

 

Dayna Nichols, Bakersfield Women's Business Conference

Dayna Nichols

Advisory Board MemberĀ 
2004 BWBC Chair

Contact Us

(661) 378-4707

2026 Awaken Your Magic

April 24, 2026 at Dignity Health Arena, Theater and Convention Center and Marriott Hotel