About Us
Bakersfield Women's Business Conference
Our Story
The vision for the Bakersfield Womenās Business Conference originated during the International Year Of The Woman. Phyllis Hullett, then Director of Student Services at Bakersfield College, gathered a group of community-minded women from industry, government, education and service-oriented areas on March 28, 1989. The goal was to discuss the feasibility of producing a business conference geared toward the needs of women. Out of this meeting, twelve women and one lone man, Pat Shaffer, Dean of Development at Bakersfield College, agreed to serve on the executive board. Options Unlimited, The Bakersfield Womenās Business Conference was born.
Phyllis Hullett and Cynthia Icardo, then President of Junior League of Bakersfield, jointly chaired the first event. The initial conference was scheduled April 18, 1990, at the Red Lion Inn, and featured Georgette Mosbacher, owner and CEO of La Prairie Cosmetics, as the first keynote speaker. There were twenty-one breakout seminars geared toward re-entry to the workplace, small business, career advancement and general interest. The committee hoped for five hundred guests and was overwhelmed with 729 attendees the first year. In 1991, the conference site was moved to the Bakersfield Convention Center to handle the average gathering of 1,400 attendees.

The goals of the Bakersfield Womenās Business Conference remain the same today as when the conference began three decades ago: to provide information, skills development , and encouragement for women at a crossroads; seeking higher education; first time employment; making a career change or looking to advance their careers. Over the years, however, the conference has evolved according to attendeesā needs.
In 1993 , a Career Development Center was added to give women the opportunity to receive personal job skills assessment and evaluate resumes. In 1994, Dr. Bobbie George created the idea of the R.O.S.E. Mentoring Program. R.O.S.E. is an acronym for Realizing Options for Student Excellence. Approximately 75 high school students have the opportunity to shadow an adult mentor beyond the conference. In 2001, Options joined with the California Elected Womenās Association for Education and Research (CEWAER) and created the First Women of Kern Project to identify and recognize female firsts in Kern Countyās history.
Every aspect of our conference is designed to encourage, educate, and empower women in our community. Join us on Thursday, April 23, 2026 to see what it’s all about!Ā
2025-2026 Bakersfield Women’s Business Conference Board
Lizette Gomez Patterson, 2026 Chair
Cazador Consulting Group, Inc.
Volunteer Committee
Janelle Capra, Vice Chair
Greater Bakersfield Chamber
Marketing Committee
Pawan Gill
Kern Health Systems
Treasurer, Facilities, Finance Committees
Trista Carter
CSU Bakersfield, Program Director
Secretary, R.O.S.E Mentor Program Committee
Angel Cottrell
Apollo Consultancy Group, CEO
Sponsorship, Workshops, Finance Committee
2025 Chair
Deanna Blaise
Valley Strong Credit Union
Power Pitch, Finance
BWBC Chair 2013, 2024
NaTesha 'T' Johnson
Upside Productions Management
Historian & Power Pitch Committee
2023 BWBC Chair
Norma Rojas-Mora
Bakersfield College
Power Pitch, Sponsorship, Workshops
2019 BWBC Chair
Kathryn Mears, DPA
Director, University of LaVerne
Registration Committee
2014 BWBC Chair
Colleen Bauer
Fairy Godmother Wedding & Event Planning
Keynote Speaker Committee
2009 BWBC Chair
Jessica Neeley
Dignity Health
Keynote Speaker & Marketing Committee
Susan Spears
Retired Sedgwick SISC – Work Comp Examiner
R.O.S.E Mentor Program Committee Chair
Norma Dunn
Kern Women’s Business Center
Exhibitors & Workshops Committee
Staci Martinez
California Resources Corporation
Workshops Committee
Dr. Shweta Agarwal
Youthology Medical Aesthetics
Exhibitor Committee

Natasha Harris
CSU Bakersfield
Volunteer & Facilities Committees

Roberta Nilsson
Banc of California
Registration & Exhibitor Committees

Cassidy George
Adventist Health
Marketing Committee
Christina Springstead, Treasurer
Springstead Solutions
Advisory Board support | Finance
2016 BWBC Chair
LaMeka Ross
Facilities Committee
Advisory Board Member | Facilities
2012 BWBC Chair
Marelle Williams
Advisory Board Support | Logistics & Sponsorship Committee
2021 BWBC Chair
Dayna Nichols
Advisory Board MemberĀ
2004 BWBC Chair
Contact Us
(661) 378-4707
Sponsorships: bwbcsponsorships@gmail.com
Workshops: bwbcworkshops@gmail.com
Exhibitors: bwbcexhibitors@gmail.com