In-Person Workshops

Attendees Will Choose 2 Workshops to Join on Conference Day at Mechanics Bank Theater

This year, there will be 12 in-person workshops. Attendees will learn from industry professionals on leadership, career coaching, best practices for entrepreneurs, and more! You will have the option to join two workshops on a first come, first serve basis on Conference Day. There is a 9:45 a.m. session and an 11:00 a.m. session. 

Shannon LaBare | Purveyor Branding Co. | 9:45 a.m. Session | Truxtun Room

Leverage the Power of a Unique + Relevant Brand to Build Community

Who are you? Who cares about what you’re doing? How do you show up for them? Powerful brands are built with their customer + community at the center. Through deep understanding and thoughtful engagements, brands can stand out in the crowded marketplace by unlocking the power of community advocates. In this hands-on workshop, we’ll dive into tactics that can be employed to engage, serve and build out to your brand-building community, especially in this place we call home.
Kristi Williams Dumas, MS, Psy.D. | Dumas Psychology Collective | 9:45 a.m. Session | Potato Room

Unstuck: Moving Toward Your Ideal Life

Dr. Kristi Williams Dumas has worked tirelessly since March of 2020 to not only survive but thrive in the aftermath of pandemic-forced business closures. Dr. Dumas’ presentations and trainings highlight the trauma, loss, and revelation that propelled her personal pivot. Her galvanizing presentation invites participants to self-assess the tools, talents, resources, and gifts they already possess to move toward and attain their ideal lives. Dr. Dumas discusses ways that adverse lived experiences limit the willingness to take risks and causes immobilization in or out of a pandemic. Dr. Dumas’s Unstuck presentation is the best opportunity to control and literally re-write the narrative of your life.

Thomas Scheu (SBA), Alicia Rios (Bakersfield Export Assistance Center), Kelly Bearden (SBDC), Demeshia Swanson (Department of General Services), Angela Watson (Golden State PTAC), Linda Quiñones-Vaughan (CalOSBA), Norma Dunn (KWBC & Facilitator) | Entrepreneurial Resource Panelists | 9:45 a.m. Session | Theater

Entrepreneurial Resource Panel

The Entrepreneurial Panel will have Small Business Resources to help start or grow your business. We will have the Small Business Administration (SBA), the United States Patent and Trademark Office (USPTO), the Bakersfield Export Assistance Center, the Kern Women’s Business Center (KWBC), the Small Business Development Center (SBDC), the Golden State Procurement Technical Assistance Center (PTAC), and California Office of the Small Business Advocate (CalOSBA) – Governor’s Office of Business and Economic Development available to share valuable resources.

    Angel Cottrell | Apollo Consultancy Group Inc | 9:45 a.m. Session | Breckenridge Room

    Evaluate Your Business Idea or Growth Strategy

    Wondering if your business idea or growth strategy is viable? Learn how to evaluate and validate a business idea or a growth strategy for an existing business using the business model canvas. Explore how the canvas can help you evaluate and validate an idea or a strategy for growth before you start investing your time, money, and resources! 

    Asia Bribiesca-Hedin | Bridgewell LLC Professional Services | 9:45 a.m. Session | Caliente Room

    Creating Confidence When You’re The “First” Or “Only” At The Table

    Leading yourself and your teams toward a common goal can be challenging in and of itself, but when you factor in conflicting agendas, rapidly shifting priorities, and distributed teams, it all but guarantees you’ll waste even more time and energy on self-doubt. If second-guessing, playing small, or “faking it” get in your way, this session will deliver immediate, actionable strategies to help you lead with confidence in any environment, without the need to pretend or “wing it”.

    Vicki L. Kemp | Saving Our Sisters | 9:45 a.m. Session | Bank Room

    Shift Your Mindset! Shift Your Business!

    If you can change your mindset you can accomplish and take your business to a new level. It’s a benefit to keeping faith in your business plans. There are times when you may feel stagnant, and thoughts of defeat arise but remember that faith moves forward it has no reverse. It’s our thoughts, perspective, and faith that will catapult you to higher heights. Effective personal growth requires a positive mindset and when you challenge your mind to shift, your business will shift for the better. 

    Anna Marie Frank | Happy Whole You | 11:00 a.m. Session | Caliente Room

    Stay In Alignment With Your Authentic Self To Grow A Business That Can Serve Others!

    No one else will do things like you, which is good! Your uniqueness separates you from the competition but have you allowed your unique abilities to be overshadowed by the noise of this Instagram culture? Have you lost your true authentic self in the process of starting and growing as a professional? This session will be packed with tangible takeaways to grow personally and financially. You will look within and be reminded of who you need to be in order to show up each day for yourself and others. Light will be shed on the negative programming consuming your mind and how, when you align with your authentic self, business will begin to boom! You will learn the key components to raise your frequency, attract the right people, and be unstoppable! You have come a long way, and I am happy to meet you, for a moment, on your journey at BWBC!

    Anupa Naik | SmartWork! Inc. | 11:00 a.m. Session | Breckenridge Room

    Know What You Bring to the Table (and what you don’t)

    When making and planing career decisions/steps, women must know their strengths; as well as their opportunities to grow or develop. With this knowledge, you can negotiate more effectively, manage expectations realistically, choose confidently, and set yourself up for success. Using a three-part model to specifically identify what you possess, how much you posses and how to develop what you lack, this workshop will help you focus on your specific development areas so that you can confidently take your next career steps. 

    DeAnna Lewis | Bakersfield Wingstop | 11:00 a.m. Session | Potato Room

    30 Finance Journaling: Strategies for Budgeting

    Releasing yourself from unnecessary debt and learning how to live within your means. Workshop attendees will be given practical strategies to manage their money. Attendees will examine, adjust and evolve financially.

    Deanna L Blaise | Valley Strong Credit Union | 11:00 a.m. Session | Bank Room

    Taking the Side Hustle Business to the Next Level

    Turning your side hustle into your full-time dream business takes planning with action steps to get you there. This session will explain how to evolve your planning process in order to make key decisions and learn the benefits of creating a day-to-day action plan. We’ll discuss converting vague ideas into a resource plan and the importance of healthy personal credit in order to gain support for your evolving business.

    Crystal Meyer | Cypress Avenue Media | 11:00 a.m. Session | Truxtun Room

    8 Best Practices to Amplify Your Social Media Presence

    Amid tech and media overload, how can brands stand out to position themselves as the partner of choice for clients? In this workshop, attendees will learn 8 best practices to elevate their digital and social media presence that will “stop the scroll”. We’ll discuss content creation, authenticity, compelling caption writing, user-generated content, and more. Our goal is for you to walk away from this workshop with new tools to amplify your small business or personal brand’s social media and marketing.

    Dr. Anila Chadha | Dignity Health Medical Group-Bakersfield  | 11:00 a.m. Session | Carrot Room

    Menopause & Metabolism 

    All women should be aware of metabolic changes that take place during menopause. Hormonal changes during menopause can be associated with increase in body weight with disturbances in glucose and lipid metabolism. This workshop will help you gain knowledge on lifestyle changes and evidence based role of hormonal therapy to counter metabolic disturbances during menopause.